Head of Marketing Communication Division (Retail) - Nirwana Pasaraya

Join Nirwana Pasaraya as the Head of Marketing Communication Division (Retail) and lead our dynamic team in crafting innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth in the retail sector. Based in Ruteng, Nusa Tenggara Timur, you'll work closely with our retail teams to develop and execute marketing campaigns that resonate with our diverse customer base. This is a unique opportunity to shape the future of retail marketing in one of Indonesia's most vibrant regions.

At Nirwana Pasaraya, we're committed to providing an exceptional retail experience. As the Head of Marketing Communication, you'll play a pivotal role in our mission to become the preferred retail destination in Ruteng. You'll leverage your expertise in digital and traditional marketing channels to create compelling narratives that highlight our products and services. This role offers a chance to work in a fast-paced environment where your ideas can make a real impact.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to enhance brand awareness and customer loyalty.
• Lead a team of marketing professionals in creating and executing innovative marketing campaigns.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives with business objectives.
• Stay updated with industry trends and best practices in retail marketing.
• Manage the marketing budget and ensure optimal resource allocation.
• Build and maintain strong relationships with key stakeholders and partners.
• Evaluate and report on the effectiveness of marketing activities to senior management.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership role.
• Proven track record of successfully managing marketing teams and campaigns.
• Strong understanding of digital marketing tools such as Google Ads, Facebook Ads Manager, and social media platforms.
• Excellent communication and interpersonal skills to lead and inspire a team.
• Ability to work well under pressure and meet tight deadlines.
• Certification in marketing or a related field is a plus.
• Familiarity with the retail industry and local market dynamics in Nusa Tenggara Timur is beneficial.

🛠️ Keahlian

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